The Monster Mash Video drops today, and we’re all super excited for it. Though we had given ourselves more time than The Santa Baby Incident we were still on some pretty tight deadlines. In the end we rallied though and got it out in time for Halloween!
DARA Jumps Into A Halloween Music Video
It was a lot of fun creating a Halloween music video. From recording the song to filming the video there was a lot of stuff crammed into a week or two. It wasn’t long ago that The Monster Mash was nothing more than a fevered idea dreamed up by us in a band meeting. Now we’ve seen it progress into the video that with full blown choreography and animation.
The first thing we had to do was record the song. The day in the studio was one of the longest that we’ve ever had. 13 hours total to work on our album and record the Monster Mash. We really took a lot of time before we went in so we could operate at maximum efficiency. It was important that we had all of the sounds that we wanted to use to watermark the song lined up and ready to go. Along with preparing that, we also divied up the work load that we’d be doing while in the studio. Ben took the helm to work with our producer Joel Pack on the album, Kevin worked on the animation, and I did marketing research to help get the video out when it was all finished.
Once we had the song we had a video to create for it. Chris hashed out a script while we were meeting with our manager Steve Phillips about the project. Then began brainstorming locations to shoot it. The script called for a few locations around town. Fergy and I scoped each spot and came up with the various shots we wanted for each scene. After we had the intel we needed we went on to conceive the choreography for the video.
Creating A Mash The World Can Love
Chris and Ben met that night to get the dance moves choreographed while Kevin worked on the animation. Neither of us being choreographers, began by researching other “mashes”. I saw that much of the movement could be visualized by monsters and pantomiming their movements.
“Once we started thinking of monsters it became easy,” Ben remarked. The dance went through a series of monsters. Zombie twice, mummy, vampire, zombie twice, mummy, werewolf. This video was moving along in the right direction.
The day we filmed the video we had 5 locations to hit. It had rained the night before and was threatening to rain that day as well. We warily did our makeup, donned our costumes, and left for the first location. The most complicated scene was at the Gilgal Sculpture Garden. We got the footage we needed and moved on to shoot the rest of the video.
The End Of A Successful Day
The last, and most fun location, was at Library Square. This is the scene that we were using some kids dressed as ghosts. You can read in more detail about all the fun we had in the Working With Kids blog. It was certainly a great end to a busy day though. Plus the weather held out and the sun was even shining!
It has been an eye opening experience to get this video made. Even more it has been so enlightening to learn everything we have about doing a music video for Halloween.
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Much love on behalf of DARA,